The Science behind JBCG
Psychology
Unlocking Behavioral Insights for Patient Retention
How we can help
We empower you with psychological insights to boost your patient retention and satisfaction.
The Driving Force Behind Our Success
Psychology is the critical foundation of our program, offering vital insights into human behavior and emotional drivers for loyalty and retention. Focusing on six major areas of psychology, we craft patient engagement strategies that are not only impactful but deeply resonate with patients on an emotional level. This understanding allows us to create personalized experiences that transform casual patients into loyal advocates, significantly enhancing retention and driving profitability. For us, psychology is more than important—it’s the driving force behind every successful strategy we implement.
Cognitive Psychology
To understand how patients perceive, remember, and learn from experiences and interactions. This helps in designing communication and services that align with how patients process and respond to information.
Behavioral Psychology
To study the patterns of patients behavior and how they make decisions. Insights from behavioral psychology guide how to influence and motivate patient's actions and loyalty.
Social Psychology
To explore how individuals' thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others. This is crucial for understanding social influences on patient choices and how peer perceptions can affect loyalty.
Developmental Psychology
To understand how patients needs and behaviors change over time. This can be especially important for businesses with a broad patient age range or for those that intend to maintain long-term relationships with patients.
Industrial-Organizational Psychology
To apply psychological principles and research methods to the workplace in the interest of improving productivity and the quality of work life. It helps in designing training programs that are effective and engaging for employees.
Consumer Psychology
Specifically focusing on how people relate to products and services, including the psychological processes behind patient behavior. This is critical for understanding purchasing patterns and how to appeal to different patient segments.
Learn more
Frequently Asked Questions
Our program incorporates principles from cognitive psychology for understanding perception and decision-making, behavioral psychology for influencing actions, social psychology for group dynamics, developmental psychology for recognizing life stage needs, industrial-organizational psychology for effective workplace practices, and patient psychology for understanding purchasing behaviors.
Understanding psychology allows us to predict and influence patient behavior, create more satisfying and personalized experiences, and build stronger emotional connections. This leads to increased loyalty, higher satisfaction, and ultimately, improved retention rates.
Absolutely. By leveraging psychological insights to tailor experiences and communications, businesses can significantly increase customer engagement, satisfaction, and loyalty, leading to higher retention rates and profitability.
Yes. We prioritize ethical considerations in all our strategies, ensuring that psychological insights are used responsibly to enhance patient experiences positively and respectfully.
We continuously monitor the latest research and trends in psychology, updating our strategies and training programs to ensure they reflect the most current and effective psychological insights.
Very personalized. We use detailed individual patient data to understand each patient’s unique preferences, behaviors, and needs. This allows us to create highly tailored strategies that resonate on a personal level, significantly enhancing the effectiveness of our retention efforts.
